Tech Trend #7: Super Apps

Designed for personalized app experiences, super apps can deliver engaging and powerful experiences to their users. Learn more about this tech trend and how you can address it in your business here.

For the coming years, the U.S. research and consulting firm Gartner sees four priorities that companies can address with the help of various technology trends. On this basis, Gartner names and categorizes the 10 most important strategic technology trends for 2023. (centron reported)

As the seventh of these ten tech trends, we would like to introduce you to the so-called super apps in this article. Gartner assigns this trend to the priority “pioneering customer engagement, accelerated responses or opportunities”.

 

Super Apps

Modern users demand mobile experiences that are powerful and easy to use. Super apps build on this: they are designed as platforms for personalized app experiences through mini-apps and can provide users with an engaging and powerful experience.

More concretely, the super app is built as a platform to provide a mini-app ecosystem from which end users (customers, partners, or employees) can choose to enable consistent and personalized app experiences. Once used, the mini-apps can also be easily removed from the user interface. One example of such a super app is ccenter, in which centron customers can independently book and manage various IT services.

The technical basis of super apps lies in data sharing and includes simple user authentication – for example, single sign-on (SSO) and tracking of app usage or user settings.

From an enterprise perspective, super apps can consolidate and replace multiple apps for customers or employees and support a compatible enterprise ecosystem. Some technology vendors already offer platforms or tools that provide support for super app development.

According to Gartner forecasts, by 2027, more than 50 percent of people worldwide will actively use multiple super apps on a daily basis. The concept is also expected to expand to mobile and desktop experiences in enterprises, such as collaboration and messaging platforms.

Source: Gartner